ABOUT
Rachel Camfield
Business coach, author, and teacher
Founder of
business strategy that honors your whole story.
Let’s be honest. You’ve tried the traditional business advice. Push through. Do more. Be everywhere. But your patterns and potentially your setbacks have been trying to protect you based on what your story has taught you. You know now it’s time to finally listen within.
I believe business strategy should honor your whole self and story, not override the wisdom your journey has given to you.
This means crafting approaches that respect the wisdom your experiences taught you, celebrating your sensitivity as strength, and building sustainable success without requiring you to abandon the boundaries your life has taught you, or ignore your own hard-won truths just to hit the next goal.
If your story includes burnout, over-functioning patterns, or learning to question your own instincts because others’ voices were louder, you know that one-size-fits-all strategies won’t work for an entrepreneur whose journey has taught them the value of attunement.
Sink into this reality. Your business gets to be a reflection of who you are when you feel safe, seen, and valued because that’s exactly the energy your ideal clients are searching for, and it’s the authentic place your story has been preparing you to serve from.
Your journey has led you exactly to here.
my story.
Celebrating 10 years!
It’s been a decade for me of learning that business doesn’t have to break you and that the chapters in your story that felt like setbacks can actually become your greatest business assets. Ten years ago, I started my company believing I had to choose between business success and honoring the person my experiences had shaped me to become. I thought “professional” meant covering up the sensitivity my story had cultivated, and “growth” meant pushing past the limits my journey had taught me to recognize and respect.
What I discovered changed everything: the entrepreneurs who thrived (the ones that I admired the most) weren’t ignoring the lessons their stories had taught them. They were honoring them.
Over the past decade, I’ve learned that over-functioning patterns developed for beautiful reasons during chapters when they served me, but they were protection for an old story I no longer lived inside. I’ve embraced the awareness my journey gave me as the giant superpower it is, and I finally got to the place where my need for gentleness wasn’t seen as weakness, because it was wisdom earned through my experiences.
My desire to do business differently isn’t rose-colored glasses; it’s necessary for me to actually live what my dreams are made of while honoring the person my story has shaped me to become.
These ten years have taught me that real transformation happens slowly, then all at once. Not through forcing ourselves into strategies that ignore our truths, but through gentle, consistent support that honors how our journeys have prepared us for exactly what we’re meant to create.
Qualifications
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Founder of The Gentle Creative® group coaching model and program
Creator and Founder of The Coming Home Retreat™ annual Bed & Breakfast Business Coaching™ Live Experience
Author of The CPTSD Journal
Student and Recipient of Re-evaluation Counseling and Leadership Training
Mentee of and co-facilitator with Laurel Holland, one of the original life coaches for women
Student of UnShaming with David Bedrick of Santa Fe Institute for Shame-Based Studies
Built and grew a sales career in product-based business reaching over 7-figures in sales
B.A., English, Virginia Tech
Concentration, Technical and Professional Writing
Minor, Psychology
Former Group Fitness Instructor and Personal Trainer
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Practicing Gentle Business and Brand Mentor
Retreat Host
Licensed Artist
Former speaker at AmericasMart Atlanta
Professional writer with over 20 years of experience
Advocate for Maternal Mental Health
Advocate for Mental Health and Wellness
Passionate Homemaker
14-year sales and marketing career with 7-figures in career sales
Live event speaker and facilitator
Work with me
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Healing is at the heart of the work that we do here. Part of my community care is offering Monthly Care Calls.
Together, we’ll explore:
Where you’re feeling stuck and what patterns might be keeping you small
How your fears might be impacting your business decisions
What would it look like to build something that truly honors who you are
Gentle next steps that feel aligned instead of overwhelming
If you’ve experienced burnout, find yourself caught in over-functioning patterns, or struggle to trust your own instincts in your brand, you’re not broken. You’re just ready to do business differently. Come exactly as you are. Your vulnerability is welcome here.
Ready for a gentle conversation about your business dreams? Book here.
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For creatives ready to build businesses that honor their awareness while creating sustainable success, the small groups are kept quaint and intimate in order for connections to grow. (This isn’t your typical business program!)
We meet weekly for group coaching that feels more like gathering with wise counsel. You’ll learn your own business strategy woven together with whole self awareness, boundary-setting tools, and gentle accountability that actually motivates instead of overwhelms.
Between calls, you’re supported by a private community where vulnerability is welcomed, wins are celebrated (no matter how small), and you’re surrounded by women who understand the unique challenges of building a business while healing.
The Gentle Creative® small group is for you if you’re tired of forcing yourself into business strategies that ignore your whole self, are ready to trust your intuition as your best business advisor, and are committed to doing business in a way that supports you instead of overriding your capacity to always do and be more.
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This is where each week, you’ll receive what my readers call “balm for the overwhelmed entrepreneur.” It’s my weekly love letter to intentional entrepreneurs navigating the intersection of business and their healing path.
These aren’t your typical business newsletters filled with tactics and shoulds. Instead, expect gentle wisdom about honoring your energy, real talk about the challenges of entrepreneurship when you’re highly sensitive, and practical tools for building a business that supports your whole self.
Recent readers have shared: “I look forward to your weekly message because I know I’ll feel less alone,” and “Your newsletter is the only business advice that doesn’t make me feel like I’m doing everything wrong.”
With open rates consistently above 45%, these letters clearly land in the right hearts. Join hundreds of sensitive entrepreneurs who’ve found their weekly dose of permission to do business in a way that honors them.
work with me
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work with me ✿
Professional Bio
Rachel Camfield is a gentle business coach who specializes in working with creatives whose stories include burnout, the impacts of trauma, and over-functioning patterns. For over ten years, she’s been helping intentional entrepreneurs build businesses and grow brands that celebrate their authenticity rather than requiring them to perform or recreate someone else’s version of success.
Her approach combines practical business strategy with honoring the wisdom that personal journeys provide, creating sustainable growth that weaves together both healing paths and entrepreneurial dreams. She believes that your sensitivity is your superpower earned through experience, your boundaries are wisdom gained through your story, and your desire to do business differently is exactly what the world needs.
When she’s not coaching or writing, you’ll find her enjoying the quiet country air and a slower pace with her family, cutting and arranging fresh flowers, and scooping up vintage finds. She lives outside of Richmond, Virginia and serves heart-centered entrepreneurs worldwide through her intimate coaching program and weekly newsletter that readers describe as “permission slips for honoring your dreams and the journey that shaped them.”
Rachel is passionate about creating safe spaces where intentional entrepreneurs can build successful brands without sacrificing the wisdom their stories have given them. She believes the world is better with your unique gifts and true story in it.
The Book
The CPTSD Journal
the healing shop
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the healing shop ✿
BE INSPIRED.
shop the healing collection.
Discover a healing collection of art, gifts, home decor, and books designed to inspire, uplift, and nurture your soul. Each piece is thoughtfully created or curated to bring beauty, comfort, and meaning to your journey.
the podcasts
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the podcasts ✿
LISTEN IN
Created to share stories and hold space.
The Gentle Creative® Podcast
Resting at the intersection of creative business, entrepreneurship culture, and mindful living and working that honors your whole story.
The Mother’s Embrace Podcast
A soft place to land with a community designed to bring awareness, encouragement, and support on the self-mothering and motherhood journey.