ABOUT
Rachel Camfield
Business coach and author
Founder of
Business strategy that honors your whole journey
Have you tried the traditional business advice? Push through? Do more? Be everywhere? I’ve been there too, but here's what I've noticed… The patterns you carry are often trying to tell you something important about what you need.
I believe business strategy should work with who you are, not against it.
This means building approaches that honor what your experiences have taught you, recognizing your sensitivity as a gift, and creating sustainable success without abandoning the things you know to be true about yourself.
If you've experienced burnout, found yourself over-functioning, or learned to doubt your instincts because other voices felt louder, you already know that one-size-fits-all strategies don't account for your unique journey.
Your business gets to reflect who you are when you feel safe, seen, and valued. That's the energy your ideal clients are searching for, and it's the authentic place you're meant to serve from.
Your journey has led you exactly to here.
My story
Celebrating 10 years!
It's been a decade of learning that business doesn't have to break you, and that the chapters that felt like setbacks often become your deepest insights. In 2015, I started my coaching company believing I had to choose between business success and my wellbeing. I thought professional meant covering up what I noticed and growth meant pushing past what I knew I needed.
What I discovered was that the entrepreneurs who truly thrived weren't ignoring their needs. They were building around them.
I also discovered that patterns formed in our earliest years (about worthiness, productivity, rest, and taking up space) were quietly guiding our business decisions. These weren't just mindset issues to overcome. They were protective patterns that once served us, scripts we absorbed before we could question them.
The work I do today called Foundational Scripts is about gently identifying these underlying patterns, understanding where they came from, and thoughtfully rewriting the ones that no longer serve the life and business you're building now.
This work changed my life. And over the past decade, I've witnessed it shift the trajectory for hundreds of entrepreneurs who were ready to stop fighting themselves and build from their authentic power instead.
This understanding led me to write The CPTSD Journal, a gentle companion that invites you to light a candle, make tea, and meet yourself without rush. Whether in the pages of my book or within a coaching session, real change requires patient witnessing and space that honors exactly where you are.
These 10 years have taught me that transformation happens slowly, then all at once. Not through forcing ourselves into strategies that ignore our truth, but through gentle, consistent support that honors how our journeys have prepared us for what we're creating.
The work beneath the work
Foundational Scripts: Understanding the patterns guiding your business
Before we can build sustainable business strategy, it helps to understand the patterns quietly running in the background.
Foundational Scripts are the patterns formed in your earliest years - beliefs about your worthiness, what productivity means, whether rest is earned, how boundaries work, and whether you deserve to take up space. These scripts were written before you could question them, and they often guide business decisions today.
Through Foundational Scripts programs, we:
Identify the core patterns guiding your business decisions
Understand where these patterns came from and what they were protecting
Practice witness work and attunement
Gently explore rewriting patterns that no longer serve you
Build business strategy from your authentic clarity
This isn't traditional mindset work. This is about understanding yourself more deeply so you can make choices that actually align with who you're becoming.
This work weaves through all my coaching and is also available as a focused 9-week program for entrepreneurs ready for deeper pattern work.
Qualifications
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Author of The CPTSD Journal, a guided journal for healing
Founder of The Gentle Creative® group coaching programs
Creator of The Coming Home Retreat™ annual Bed & Breakfast Business Coaching™ experience
Creator of the Foundational Scripts™ methodology
Trained facilitator in witness work and attunement practices
Student and recipient of Re-evaluation Counseling and Leadership Training
Mentee of and co-facilitator with Laurel Holland, one of the original life coaches for women
Student of UnShaming with David Bedrick of Santa Fe Institute for Shame-Based Studies
Built a sales career in product-based business reaching over 7-figures in sales
B.A., English, Virginia Tech
Concentration, Technical and Professional Writing
Minor, Psychology
Former Group Fitness Instructor and Personal Trainer
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Practicing gentle business and brand mentor
Retreat host
Licensed artist
Former speaker at AmericasMart Atlanta
Professional writer with over 20 years of experience
Advocate for maternal mental health
Advocate for mental health and wellness
Homemaker
14-year sales and marketing career with 7-figures in career sales
Live event speaker and facilitator
Work with me
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Part of my community care is offering Monthly Care Calls where we create space to explore what's present for you.
Together, we'll explore:
Where you're feeling stuck and what patterns might be at play
How fear might be shaping your business decisions
What it could look like to build something that truly honors who you are
Gentle next steps that feel aligned instead of overwhelming
If you've experienced burnout, find yourself caught in over-functioning patterns, or struggle to trust your instincts in your business, you're not broken. You're just ready to do business differently.
Come exactly as you are. Your vulnerability is welcome here.
Ready for a complimentary and gentle conversation about your business? Book here.
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For creatives ready to build businesses that honor their awareness while creating sustainable success, the small groups are kept intimate so connections can deepen.
We meet weekly for group coaching that feels more like gathering with trusted friends. You'll develop your own business strategy woven together with self-awareness, boundary-setting tools, and gentle accountability that actually motivates.
Between calls, you're supported by a private community where vulnerability is welcomed, wins are celebrated (no matter how small), and you're surrounded by women who understand the unique challenges of building while healing.
The Gentle Creative® small group is for you if you're tired of forcing yourself into business strategies that ignore your whole self, are ready to trust your intuition, and want to do business in a way that supports you.
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Each week, you'll receive what my readers call "balm for the overwhelmed entrepreneur." It's my weekly letter to intentional entrepreneurs navigating business and healing.
These aren't typical business newsletters filled with tactics. Instead, expect gentle wisdom about honoring your energy, real talk about the challenges of entrepreneurship when you're highly sensitive, and practical tools for building a business that supports your whole self.
Recent readers have shared: "I look forward to your weekly message because I know I'll feel less alone," and "Your newsletter is the only business advice that doesn't make me feel like I'm doing everything wrong."
With open rates consistently above 45%, these letters clearly land in the right hearts. Join hundreds of sensitive entrepreneurs who've found their weekly permission to do business differently.
work with me
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work with me ✿
Professional Bio
Rachel Camfield is a gentle business coach who works with creatives whose stories include burnout, trauma, and over-functioning patterns. For over 10 years, she's been helping intentional entrepreneurs build businesses that celebrate their authenticity rather than requiring them to perform.
Her approach combines practical business strategy with deeper pattern work - understanding the early beliefs that shape how entrepreneurs show up and gently exploring new ways forward. Through witness work, attunement practices, and healing facilitation, she creates space for sustainable growth that honors both healing journeys and entrepreneurial dreams.
She believes that your sensitivity is strength, your boundaries are wisdom, and your desire to do business differently is exactly what's needed.
As author of The CPTSD Journal, she brings deep understanding of trauma to her coaching practice, creating safe containers where transformation can unfold at its own pace.
When she's not coaching or writing, you'll find her enjoying quiet country air with her family, cutting and arranging fresh flowers, and scooping up vintage finds. She lives outside of Richmond, Virginia and serves heart-centered entrepreneurs worldwide through her intimate coaching programs and weekly newsletter that readers describe as "permission slips for honoring your dreams and the journey that shaped them."
Rachel is passionate about creating safe spaces where intentional entrepreneurs can build successful businesses without sacrificing what their journeys have taught them. She believes the world is better with your unique gifts and true story in it.
The Book
The CPTSD Journal
I wrote The CPTSD Journal as a companion for healing. It is a safe space that holds you gently and invites you to go at your own pace. It opens with an invitation to light a candle, make tea, sit down with a blanket, put on some music, and step into the space with yourself.
This isn't about rushing toward answers. It's about quilting together the pieces of your reactions, your relationships, and your life with patience and compassion.
This first book holds the same gentle approach I bring to business coaching of witnessing your story, honoring your wisdom, and creating space for the slow, sacred work of becoming.
Available on Amazon and in my shop.
the healing shop
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the healing shop ✿
BE INSPIRED.
shop the healing collection.
Discover a healing collection of art, gifts, home decor, and books thoughtfully created or curated to bring beauty, comfort, and meaning to your journey.
the podcasts
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the podcasts ✿
LISTEN IN
Created to share stories and hold space
The Gentle Creative® Podcast
Resting at the intersection of creative business, entrepreneurship, and mindful living that honors your whole story.
The Mother’s Embrace Podcast
A soft place to land with a community designed to bring awareness, encouragement, and support on the self-mothering and motherhood journey.